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How to Set Up a Blog in Shopify

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Creating a blog for your website is one of the most beneficial ways to set yourself up as an authority figure in your own industry and generate SEO content for people visiting your site. 

Today I'm going to show you:

How to set up a blog and create your first blog post in Shopify.

1. How to Set Up a Blog 

To set up your blog, head over to the dashboard, hit 'Online Store' and then hit 'Blog posts'.

Note: Shopify can support multiple blogs, so you don't have to be stuck with one individual blog on your site. I'll make an example later on. 

Once you hit 'Manage blogs' you're ready to set up your first blog post. 

We're going to add a new blog which is going to be set up for news articles or media.

Let's call it 'Media' and leave out the 'Feedburner URL' for now. 

Head down to 'Search Engine Listing Preview' and add a title.

Note: Whatever you type under 'Page title' is automatically going to be your URL handle. If you want to increase your SEO, which I highly recommend, try to use some sort of key word in this URL handle so that it shows up on your listings when they show up inside Google.

Add a Meta description. For example: 'Media articles that have been posted about Sunbowl.' 

Then we can make our selection on what kind of comments we want to use. When you're starting off and you have the time and bandwidth to moderate your comments, I usually recommend to select 'comments are allowed, pending moderation'.

Once your blog gets super successful and you're unable to moderate all the comments, I suggest you switch to 'comments are allowed and are automatically published'. Hit 'Save' to complete the creation of your blog. 

2. How to Create a Blog Post

Creating a blog post is very similar to creating a page inside of Shopify, it just has a couple of additional elements that need to be considered.

The big difference with blog posts is that they come with a thing called an 'Excerpt'. An excerpt is a summary of the post that is going to appear on the home or blog page.

Note: If you don't fill out the excerpt, most of the theme templates will simply take some text from the blog post content, shorten it and then post it onto the site. This will only be overridden once you add something. 

2.1. Example without Excerpt

Let's use some hipster ipsum text as an example in 'Content' and leave the 'Excerpt' part empty for now. 

Save the blog post and click on 'View' to see what it's going to look like on this specific article page.

If we want to go and look at the blog itself, i.e. the listings of the articles, we hit 'News' and we'll see our sample blog.

Note: When you first publish a blog it's important to remember that it's going to set it to 'Hidden' so that you can save it, create it or modify it. Once you hit 'Visible' it will show up on the store as 'Sample Blog'.

2.2. Example with Excerpt

If you add some text, save and refresh the page, you'll notice that the excerpt text has now overwritten the content text of the sample blog.

Note: The excerpt text allows us to be a little bit more specific about what we want to share in our post. If we delete the excerpt text, it will compress the content and revert it back to the blog text as you can see in the screenshot below.


In this section you get to edit and handle comments down below the actual blog post. Comments are always going to be attached to a single article, not to a post, nor to an overall blog.

2.4. Image

Go to 'Featured image' and hit 'Upload image' to add an image.

Once you reload the site, the theme is going to recognize the image and it's going to change the layout of the post by putting the image into the background. 

If you click on it, it's going to set the image across the top banner as illustrated below. 

Note: Be careful about the image you choose, as you want to pick something that works well on both pages. The image is customizable and can be changed, but it usually requires a little bit of liquid coding and some modification. 

2.5. Organization

This is where you get to select the author/s of your blog. Anyone who's been invited to your store via your settings will be set up here as an author.  

2.6. Multiple Blogs
As mentioned before, Shopify allows you to create multiple blogs so you get to choose whether your post is going to be published under 'News' or 'Media'.

Depending on whether we want it to be posted in the media or news blog, we need to adjust the slug at the top. In our case we need to change it from '/news/' to '/media/'. 

Once we go back to our media blog, we can remove the handle of the blog,


and it will create an out media blog which is separate from our regular 'how to' blog.

Just as with pages and products, we can tag individual posts so that they can be organized and pulled in later. We will discuss this in further details in another lesson. 

That's it for blogs. To receive updates, drop your email in the form below and we will let you know each time we post a new blog.

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Need Help with Shopify?

This is our jam, we can help you with any challenge you have with Shopify. Small changes or complete site integrations. 

Book a call